Heard, Conscious of
Zwile is a Zulu word that directly translates to heard, or conscious of. This fully encompasses the power of what a podcast can do. To launch a podcast is to, by default, undertake to convene a community or ‘village square’ and enter into a 2 way conversation that facilitates deep discussions and providing a voice to underrepresented topical themes.Podcasts allow for long-tail share-ability and discoverability, and when well-curated, become a vital reference source of insight for your community. The fireside chat is now scalable to a global audience. Podcasts can shape perception and brand a community by undertaking to close industry insight gaps. This positions you to gather an engaged community of your ideal audience and targeted stakeholder groups.
